I-BRIDE story
I-BRIDE was born in the mind of Harold Feugas. Equine dental technician for 20 years and passionate about his profession, Harold works every day in contact with horses, riders and equine care specialists. He tries to improve human/horse communication.
His practice as equine dental technician led him to see the repercussions of bits use on the entire horse body function. Daily, Harold observed broken teeth, cut tongues, necrotic bars or even allergies on the mucous membranes. Finally, the equine dental technician intervention is not enough to repair the damages.
Allergies are related to the use of bits with poor quality alloys.
At the same time, many riders described limited control, wary or reluctant horses in contact with the bit. Following this feedback, a question bothered Harold: “How to optimize horse comfort and make it more connected to the rider?”
To answer this question, Harold brought together riders, osteopaths, farriers and veterinarians. Inspired by other sports, Harold proposed to transcribe the properties of flexibility, ergonomics and shock absorption on bits. At that moment, the idea of I-BRIDE was born.
Associates with unwavering support
To accompany him on this adventure, Harold joined forces with two other individuals:
Sylvain MICHELLAND, the communication manager for I-BRIDE, and Isabelle MOLLON, who manages the administrative aspects of the project.
Together, they undertook five years of research and development to create a patentable technology and a material specific to their line of bits, named Adéliane.
Sales of I-BRIDE bits then began in September 2020.
These bits are now utilized by top athletes and distributed internationally through various stores.
Harold FEUGAS
Equine dental technician for twenty years, he taught at the European School of Equine Dentistry, and now at the Equine Center MANCY.
His profession brings him to:
– Observe and know the importance of oral integrity and the proper functioning of the horse’s TMJ.
– Be attentive to the needs and difficulties of the riders.
The exchanges with riders, grooms, farriers, veterinarians, osteopaths, bit fitters but also the teaching of his practice guide his reflection and his researches.
His leitmotif: to be at the forefront of research to improve comfort and the horse/rider connection.
Sylvain MICHELLAND
As a videographer, he is the image manager.
His objective is to make I-BRIDE’s research and technology visible and easily understandable. We believe it is important to communicate and explain our progress through visual aids.
Sylvain is responsible for visually representing what words struggle to convey.
Isabelle MOLLON
She is our point of contact and our communication channel.
She handles your requests, questions, and feedback. She is there to inform you about I-BRIDE news, innovations, and events.
Her role is to act as a liaison between I-BRIDE and its customers.
A cohesive team to meet your expectations
To meet rising demand of riders, the team has grown:
- Charlotte and Marlène take care of the sending and invoicing service
- Morgane, our community manager shares the I-BRIDE adventure on social networks
- Esther, our work-study communication officer develop our communication with our partners and customers. She also supports Morgane in her missions
- Lucie also joins the group to market I-BRIDE in the United States
- Benjamin, equine dental technician, comes to meet you for bit trials
Morgane CURIAL
Social networks hold no secrets for her. Morgane is our Community Manager — she shares all the latest I-BRIDE news, highlights your reactions, posts about upcoming events, and answers your questions in just a few clicks!
She also manages the website alongside Esther.
Charlotte PROUST
She is one of the four hands that pack, fold, and label your orders!
Charlotte brings your virtual order to life by managing shipping and invoicing.
Trained as an equine dental technician, she provides valuable technical insight to our communications and answers your questions related to equine biomechanics.
Esther GONNIN
Equine dentist Benjamin meets you equipped with a belt that records and measures the horse’s movements and the rider’s actions.
He helps you choose the bit best suited to your horse and your riding style!
Lucie MORICONI
She is our export manager and our multilingual one.
She tells you about I-BRIDE in English, German, Spanish… Horse riding has no borders and we want to meet all enthusiasts!
Lucie accompanies us in this ambition.
Marlène BARRET
It is one of the 4 hands that packs, folds and labels your shipments!
She goes from virtual order to reality by being in charge of shipping and invoicing orders.
She takes care of the daily accounting of I-BRIDE!
Benjamin GUILLEMIN
Equine dentist, Benjamin goes to meet you with a belt wich allows to record and measure horses movements and riders actions.
He helps you choose the bit adapted to your horse and your riding!